Yda's Story

Yda van der Merwe

Yda van der Merwe founded La Paix in October of 2016, with just dream to empower women to heal themselves through nature’s abundant gifts of natural healing.

Born and bred on a working farm in the Northern Cape, Yda spent her youth in thoughtful contemplation in her grandmother’s lush and beautiful garden.

Yda clearly remembers the poignant smell of nature on the red sand dunes of the farm lands after the cleansing and healing rains! If you close your eyes now – you too should be able to smell the peace, unity and soulfulness that this image conjures up.

It was right back then – as a little girl at her grandmother’s knee that Yda knew that she wanted to work with nature’s abundant medicine and beauty chest to help herself and other women feel better about themselves.

Now living in Durbanville, Cape Town, Yda lives with her husband Johan and her two teenage sons – and her dedicated right hand lady? Together they happily work in her home based studio dreaming, testing, perfecting and making product for her passion and mission in life – the La Paix Pamper Range.

Yda has over 10 years experience in the beauty industry – where she first implemented her own unique natural remedies of healing for her customers. Her success and the client’s healing and joy fed Yda’s dream and passion to bring an affordable, but quality naturally healing health and beauty product range to women on the street in South Africa.

Young and enthusiastic Yda is a creative entrepreneur – always refining and crafting her product and then always dreaming up new and personalised healing product solutions for her customers.

The La Paix Pamper Range recognises that women need time to reflect, to work on emotions, to free and balance themselves from the emotions of hurt , sadness and overwhelm.

Yda van der Merwe created La Paix as a platform to help raise women’s awareness to the positivity that is available to them with daily affirmations to transform their lives and give them hope, peace, joy and love – healing them on an emotional level – so that they can start to take care of themselves again.

“Yda has a calling and she’s really incredibly passionate about that calling. You can feel all the love and attention to detail she puts into her product and that in turn is felt by the end user – her customer. I am so proud of Yda – she is following her dream and bringing real natural products to customers who are in need of self love and self care. The La Paix Pamper Range – celebrates women in all their roles that they play in today’s busy and time impoverished society and allows us to give ourselves the gift of love, joy, peace and hope. I love her product and I in particular love the fact that Yda is so down to earth and approachable.” Robyn Lambrick – CEO and Founder of Word on the Street Media.